The conference attracts a gathering of the senior teams of market-leading operators from across Europe keen to learn about the latest developments and trends, emerging opportunities, and next-generation technology.
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Whether operators stick rigidly to major sports leagues or also offer markets on NCAA games, they need to develop cost-effective strategies to acquire players in what have developed into highly-competitive markets in a number of states. The conference element of Betting on Sports America — Digital will offer plenty of ideas for how to reach and retain players, with expert panels evaluating the effectiveness of affiliate marketing, the role of fantasy sports as a gateway to wagering, and the importance of branding.
The Activation — Making the Most of Partnerships session will look at how operators can use sponsorships of leagues, teams, and media coverage to attract new customer sign-ups. Works and Scott Shapiro Chief Strategy Officer — Sports, Sinclair Broadcasting Group assess the potential for further broadcasters and digital media companies to follow the lead of Fox and theScore by investing in their own-brand betting operators. As well as the conference, Betting on Sports America — Digital will feature an interactive product display area showcasing the next generation of products and solutions from international suppliers, together with a program of themed networking roundtables that will provide opportunities to make valuable new connections.
Betting on Sports America — Digital is free to attend. To join the U. SBC is a news, media and events company that works with industry leaders to develop the betting and gaming industry. SBC is the largest b2b news publisher in the betting and gaming industry with more than 40 news stories published every single day!
SBC takes pride in providing high-quality networking opportunities at some of the most exclusive and iconic venues. What we do. SBC Events organise some of the largest international events in the sports, betting and gaming industries. We deliver inspiring content, expert speakers, large exhibitions and unique business opportunities for senior industry executives. SBC Media is the largest b2b news publisher in the betting and gaming industry with more than 75 news stories published every single day.
We provide a strong content and advertising platform for operators, suppliers, service providers and affiliates to promote their brand, products and services. Visit www.